Our Story
From the vineyards to your wardrobe
About Us
Wearing Our Love for Wine Country
I Am Wine Country was born from a simple idea: that the places where great wine is made deserve to be celebrated beyond the glass. The rolling hills of Orange, the morning mist over Mount Canobolas, the warmth of harvest season — these moments and landscapes inspire everything we create.
Starting with Orange, NSW — one of Australia's most exciting cool-climate wine regions — we design premium lifestyle products that capture the spirit of wine country. From apparel to accessories, each piece tells a story of terroir, community, and the good life.
Our vision goes further. We're building a platform where winemakers, vineyard owners, and local businesses can collaborate with us to feature their labels and stories on our products. Together, we're creating a movement that brings wine regions to life — one product at a time.
What We Stand For
Region First
Every product celebrates the unique identity of a wine region — starting with Orange, NSW.
Quality Crafted
Premium materials, thoughtful design, and products you'll be proud to wear and share.
Community Driven
We collaborate with local winemakers, growers, and businesses to tell their stories.
Beyond Orange
Our vision extends to all of Australia's incredible wine regions — and beyond.